Visit Spearfish, Inc. is a private, non-profit destination marketing organization whose purpose is to attract visitors from outside of the local trade area, with an emphasis on travelers who require overnight stays in Spearfish.
More specifically, Visit Spearfish markets the tourism industry in Spearfish to individuals, families, and large groups to increase the local economy by returning those revenues to other local retail and service businesses.
The Visit Spearfish Mission
Visit Spearfish, Inc. promotes and markets Spearfish as a premier destination while cultivating the Spearfish brand.
Visit Spearfish Staff
Mistie Caldwell
Mistie Caldwell serves as the Executive Director of Visit Spearfish, Inc. and has been with Visit Spearfish since its inception in 2009. Mistie is responsible for overseeing the operations of Visit Spearfish, while ensuring the efforts of the staff align with the organization's mission.
We look forward to seeing you in town; we will be sure to offer you a warm welcome
— Mistie Caldwell, Executive Director2024 Visit Spearfish, Inc. Board of Directors
Visit Spearfish, Inc. is governed by a board of 11 voting members comprised of:
- A representative of Black Hills State University
- A representative of the City of Spearfish
- Three representatives of the Spearfish Hotel Business Improvement District
- Three representatives of tourism-related businesses
- Three community members, appointed by the Mayor, subject to City Council approval. At least one of which be a representative of the community at large
| Scott Betten | Hotel Business Improvement District |
| Steph Adams | Hotel Business Improvement District |
| Angie Black | Hotel Business Improvement District/Convention Center |
| Breon Derby | Tourism |
| April Gregory | Tourism |
| Kelly Knutson | Tourism |
| Ali Eddy | Mayoral Appointee |
| Shane Larscheid | Mayoral Appointee |
| Jason Tysdal | Mayoral Appointee (At Large) |
| Becca Walters | BHSU |
| Dan Hodgs | Spearfish City Council |
Ex-Officio Members
| Heather Giffrow | Spearfish Area Chamber of Commerce |
| Kory Menken | Spearfish Economic Development Corp. |
| Quiana Pico | Spearfish Hotel Business Improvement District |
| John Senden | City of Spearfish Mayor |
| Luke Donovan | Spearfish Downtown Business Association |
